Fundamental to how we work as a team is our individual and collective desire to help others be the best they can be in their life or chosen field. We each believe that life is for living, and by living, we mean living fully with confidence, happiness and great success!
Our team comprises a small number of skilled and experienced psychologists and psychiatrists who have worked with the model for a number of years with notable success in health, business and Olympic sport. Each member of the team has undergone a number of years of supervision in the model with Prof. Peters, the Psychiatrist who developed the model, and has contributed to the transference and application of the model in their respective area of expertise.
As a team we have positioned ourselves as Mentors in order to work collaboratively with our clients who we term as students. We believe that at the core of our approach is a skill which is a skill for life, and hence we are continually learning how to develop and refine this skill. In addition, nothing in life stays the same and as we navigate through life, working with the machine in our heads will require different emphasises in order to support our psychological fitness, happiness and success.
Prof. Steve Peters
Prof. Steve Peters
MBBS MRCPsych BA PGCE MEd (medical) Dip. Sports Med. Consultant Psychiatrist / Undergraduate Dean Sheffield Medical School.
Professor Steve Peters is a Consultant Psychiatrist working in Elite Sport. His current and past involvements cover over twenty Olympic, Paralympic and non-Olympic Sports, including Sky ProCycling, British Cycling, Liverpool Football Club, England Football, England Rugby, World Championship Snooker, British Swimming and Great Britain Taekwondo.
His career began with teaching Mathematics and then moved on to Medicine. He has worked in the clinical field of Psychiatry for the past twenty years including Clinical Director of the Mental Health Services at Bassetlaw Trust, culminating in working at Rampton Secure Hospital. Steve has been with Sheffield University as a Senior Clinical Lecturer since 1994 and is also Undergraduate Dean. He holds degrees in Mathematics, Medicine and Medical Education (Masters Degree) and also postgraduate qualifications in Sports Medicine, Education and Psychiatry.
He is a member of the Royal College and is on the College Membership Panel for examinations.
He is a member of the Therapeutic Use Exemption Panel for UK Sport and an expert witness to WADA (World Anti-doping Agency).
His specialist interest is in the working of the human mind and how it can reach optimum performance applied to all walks of life. He is also the author of the best selling personal development book ‘The Chimp Paradox’.
Directors / Mentors
BSc, PGCE, MSc,MBPsS
David is a Director and a Psychological Skills Mentor working with members of the public and business professionals. He is also the Psychologist for the Great Britain Wheelchair Rugby squad.
David graduated in Physics (Imperial College, 1983) and gained a PGCE in Mathematics (Chelsea College, 1984). He was a secondary school teacher in mathematics for two years, before moving into the Information Technology industry. He has 27 years experience in technical, managerial and consultancy roles within the retail and investment banking, manufacturing, on-line publishing and legal sectors.
David trained as a Psychologist in 2010, gaining Masters awards in Psychology in 2011 and in Occupational Psychology in 2013.
David's passion is in working with individuals to help them get the best out of themselves, to achieve happiness and success in their lives.
David enjoys watching most sports and is also a regular parkrunner and likes playing tennis and football at a recreational level. (http://www.parkrun.org.uk/)
Dr Sarah Caddy
Dr Sarah Caddy
MBChB, MRCGP, DFSRH
Dr Sarah Caddy is a General Practitioner of 10 years having graduated from the University of Sheffield in 2002. She is a member of The Royal College of General Practitioners since 2007 having attained distinction level in her MRCGP (Member of The Royal College of General Practitioners) examinations.
She worked as Partner in a Practice in The West Midlands for 6 years as the Executive Business Manager as well carrying out her clinical work. She continues to work as a practicing NHS GP and she has had great success in helping her patients deal with and manage many causes of personal stress; illness and injury, relationships, bereavement, addictions and anxiety and depression.
As a Director of Chimp Management, clients she has worked with include those within the NHS and Private sectors of Healthcare, medical faculty students and members of the public. She has extensive knowledge and experience in creating programmes to meet the needs of each individual audience, whether these are one off keynotes or a series of workshops for ongoing learning about the model.
She has also achieved success in the corporate field working with individuals and teams within organisations on improving productivity, resilience, working relationships and boardroom conflict.
Sarah has a huge passion for helping people to understand their own mind and others. She enjoys seeing them go on to achieve their potential and gain happiness and success.
In her spare time, Sarah enjoys playing tennis and spending time with her family.
MSc, CPsychol, AFBPsS
Sarah has a wealth of experience and knowledge working in Sport. She has worked with numerous individuals and teams for the past 6 years. She is experienced at preparing and delivering at Olympic games and World Championships. Sarah is HCPC registered and a Chartered psychologist with the British Psychological Society
Prior to her career with Chimp Management, Sarah initially gained a masters award in occupational psychology in 2000 from University of Manchester before working at PricewaterhouseCoopers as an HR and tax consultant.
She subsequently worked for a number of years as an Occupational Psychologist, helping individuals and teams within businesses to be the best they could be. Organisations Sarah worked along side included those from manufacturing, retail and finance. Her main focus during this period of employment was on assessment and development methods.
Sarah has worked with the GB Taekwondo team for the past Olympic cycle, supporting both individual athletes and other members of the team involved in this discipline using the techniques in Professor Peters’ mind management model. She has also worked with Canoe Slalom, and is currently working with golfers, a swimmer and a racing driver.
Sarah enjoys getting out into the countryside on her mountain bike in her spare time.
BSc, MSc, MSc, MBPsS
Robbie gained First Class honours in Sport Science, and two Masters Awards in Psychology and Sport and Exercise Psychology after recurrent injury retired him early from a promising rugby career.
He has worked since 2008 applying the Chimp Model across varied age ranges, case histories, and professional industries. Most recently Robbie has been applying his knowledge and experience in the corporate environment with ASDA, the Olympic sport environment with GB Taekwondo and the world of professional Rugby Union with The Worcester Warriors.
Robbie’s passion is to help others to understand the human mind as a manageable machine; supporting them to develop the insight and practical skills conducive to achieving self-fulfillment in life.
Away from his professional delivery with Chimp Management Ltd, Robbie continues to nurture his Chimp’s competitive drive, partaking in middle distance running events and competing nationally in the sport of Canoe Polo.
At 26 Tim decided after 10 years of not riding a bicycle to follow a teenage dream… Within 6 months he was a national cycling medallist and had earnt a place within the burgeoning world class system at the GB cycling team. He spent 4 years as a member of the male endurance team representing GB at world championships and representing England at the 2002 commonwealth games in Manchester
Tim retired from elite cycling at the end of 2002. Drawing upon his employment history as a children’s entertainer, children’s entertainments manager and casual television actor, he started a 13 year coaching career with British Cycling, specifically with under-16 athletes. Tim brought his previously learnt skills & mentality to the job and converted young people’s coaching in Britain from physical training drills into dynamic, fun, contextual, game focused activities. The coaching philosophy Tim ‘championed’ was: to understand & engage the young person first; then teach them to be a bike racer, and finally train them to be an athlete. This is now the central, guiding foundation to the leading under-16 cycling coaching system in the world. Tim is the very essence of athlete-centred coaching: His legacy for under-16s cycling coaching in the UK will be enjoyed by all involved long after Tim’s leaving the British Cycling family.
Tim has now taken this athlete-centred outlook in to his Chimp Model mentoring and is, hence, acutely client-centric and enjoys very effective mentoring engagements with Chimp Management Limited customers. Capitalising on his experience and passion for young people, Tim specialises with Chimp Management’s education-based clients helping education organisations and students to be more effective, successful and happy.
In his spare time Tim is a petrol head and loves motors of any sort. He is also a keen recreational musician.
BSc, MSc, MBPsS
Ben graduated from the University of Central Lancashire (UCLAN) with a BSc in Sport Psychology and went on to obtain a distinction in MSc Sport and Exercise Psychology. His MSc research paper on clinical perfectionism and eating psychopathology in athletes has been published in a popular psychology journal and accordingly Ben presented his findings at the BPS’s annual Sport and Exercise Psychology conference in Manchester.
Since graduating, Ben has taught physical education and coached a wide range of sports in schools and colleges. Ben has also spent time working in America, where he taught applied sport psychology to Olympic and Paralympic athletes at Spire Institute (Ohio).
Through applying the basic principles of Professor Peters’ mind management model, Ben is extremely passionate about helping individuals achieve their potential, whether that is in sport or everyday life.
In his spare time, Ben enjoys playing and watching football (he is an avid Manchester United fan), travelling, and spending time with family and friends.
Stephanie is a psychological skills mentor working with business professionals and companies.
Stephanie gained her Bachelor’s degree in French & German and her Master’s degree in European Management prior to a 15-year corporate career in marketing with Arjo Wiggins Appleton, PriceWaterhouseCoopers and Reuters, living and working in Germany, France, Argentina, Brazil & New York City.
She then spent 10 years setting up & running companies, both in the UK and Cyprus, in property trading, development & construction, focusing primarily on delivering large scale spa resorts.
Her deep interest and experience in different national and corporate cultures is used to help individuals realise their potential and to improve the performance of their teams and companies.
Dr Trevor Gedeon
Dr Trevor Gedeon
Dr. Trevor Gedeon is a forensic psychiatrist. He graduated from the University of Sheffield in 2009 and since this time has worked in a variety of fields within medicine. He has been a member of the Royal College of Psychiatrists since 2013. His work in psychiatry has involved working with persons of all ages and backgrounds, in a variety of settings. He has experience in managing substance use, depressive disorders, anxiety disorders, psychosis, and personality disorders.
Dr. Gedeon has worked in the community, in psychiatric hospitals, in secure hospitals and in prisons. He works with a variety of patients who often have complex backgrounds and a mixture of complex problems. Dr. Gedeon has also acted as an expert witness for the prosecution and defence in Crown Court cases.
Within his work in the NHS, Dr. Gedeon enjoys teaching and supervising students and junior doctors. He is involved in research and is currently undertaking a masters in Mental Health Law.
Dr. Gedeon is passionate about working with people to help them reach their goals so that they can function at their best. He particularly likes using his clinical experience when working with people who have complex needs.
In his spare time Dr. Gedeon enjoys spending time with his family, eating out and watching films.
BA (Hons), MSc, MBPsS
Chris received his Honours degree in Psychology from the University of Manchester. He then spent a year of coaching for Arsenal Football Club in Singapore. Following this he went on to obtain a MSc in Sport and Exercise Psychology from Brunel University.
Since then he has held coaching positions for Arsenal across the UK and internationally as well as providing Sport Psychology support at Southampton FC and London Wasps Rugby Football Club, working with athletes spanning from young academy players to senior professionals. He has also worked for Mercedes-Benz UK in a strategic initiative project management role.
Having grown up in a competitive sporting environment, Chris uses his own experiences together with years of applied knowledge in his work for Chimp Management. He works with a wide range of elite level clients from sports including tennis, golf and football, as well as holding a placement with Nissan to provide the psychology support for the racing drivers on their innovative GT Academy Programme.
In addition to his work in sport, Chris works as part of the Self Development team, delivering presentations and workshops to a range of audiences as well as running clinic days in London for individual clients on a monthly basis.
In his spare time, Chris can be found on the golf course or spending time relaxing with family and friends.
BSc, MSc, MBPsS
Leonie completed her undergraduate degree in Sport Science and Social Science at Loughborough University, followed by a masters degree in Sport and Exercise Psychology, also at Loughborough, and a Postgraduate Diploma in Psychology with the Open University.
Leonie is a BASES accredited Sport Scientist and has provided applied psychology support to athletes, coaches and teams for 8 years to help to manage their emotions and support their continued development.
Prior to working for Chimp Management Leonie spent 7 years working for England Athletics, including 3 years in the role of Coach Development Manager where she led on national coach development projects and initiatives seeking to improve the skills and knowledge of coaches at all levels. During this time she worked to increase knowledge and awareness of eating disorders in sport and helped to develop a programme to prepare female coaches for the high performance environment. Leonie also spent 1 year as a lecturer in Sport Development and Applied Sport Psychology at the University of Northampton.
Leonie has a passion for sport and seeks to empower individuals to maximise both enjoyment and potential in their participation.
BSc, MSc, CPsychol
Jess studied psychology at Cardiff University before completing a Masters in Sport and Exercise Psychology at Brunel University where she obtained a distinction. She is now a chartered psychologist, HCPC registered and has a certificate in Humanistic counselling from the Gestalt Centre in London. Her academic qualifications have given Jess an excellent foundation that, along with her understanding of the chimp model, help her understand the needs of individuals and how to help them make positive changes in their lives.
In the past few years Jess has worked in a number of different professional sports clubs including Wasps Rugby, Southampton and Wycombe Wanderers Football Clubs. Outside of these she has worked with athletes from a wide range of individual and team sports from as young as eight years old to adult professionals competing internationally.
Jess’s passion is working with individuals in and out of sport to enhance their happiness and success enabling them to flourish in all areas of their life.
Jess has competed at a high level in figure skating and as a semi-professional freestyle skier. In her free time Jess loves to travel, play tennis and is always busy planning her next skiing adventure. She grew up in the UK, India and Japan (speaking Japanese fluently) and now lives in South London.
Dr Anna Waters, PhD
Dr Anna Waters, PhD
BSc, MSc, PhD
Anna is a psychological skills mentor working with athletes, members of the public and business professionals.
Many years ago Anna had a career in horse racing and spent some time riding as a professional jockey. Anna re-trained as a psychologist and gained a First Class (Hons) degree in Psychology with Sports Science from the University of Surrey Roehampton. This was followed by spending five years at the University of Wales Bangor where she attained an MSc and PhD in Applied Sport Psychology. Anna’s PhD investigated “The Role of self-confidence in rehabilitation and the recovery of motor performance” and won the British Psychological Society sports division award for the most outstanding PhD Thesis of 2006.
Anna is a HCPC registered and a Chartered Psychologist with the British Psychological Society (BPS). She has over 12 years experience of working with a range of sports and organisations including: UK Athletics, The British Equestrian Federation, The GB Canoe Team, The BOA, The English Institute of Sport, Kelly Holmes’ initiative ‘On Camp with Kelly’, as well as working with individuals in a range of sports and members of the public. Anna has worked with a number of performers in the entertainment industry including: ballet dancers, opera singers, comedians and classical musicians.
Anna is passionate about working with people to help them achieve happiness and success in all areas of their lives.
Anna loves playing polo and going running. She loves spending time with her two young daughters, who keep her on her toes.
Adam brings a breadth and depth of experience to his activities at Chimp Management. After studying music at University he subsequently enjoyed a successful career as a relationship manager in the technology sector. This was often a very pressured environment with high targets and high expectations.
In 2001 he started his own business focusing on his ability to support others to get the best out of themselves. Initially his work began in the corporate sector, evolving over time to the sporting arena where he helped to develop the mindsets of athletes of all levels.
It was through this work in the sporting arena that he was offered an opportunity to begin working in education and has successfully done so since 2009. He has since worked with a wide variety of organisations in all levels of education, working with leaders, staff and students.
Adam is a very versatile skills mentor with a wealth of knowledge in several fundamental areas for Chimp Management and as such, has experience of working across a number of our directorates, notably, education, sport, personal development and business.
Adam’s spare time is spent with his family and he can often be seen watching his son, Thomas, playing Lacrosse.
Beverley comes from a background of managing a busy University Academic Psychiatry Department for over 19 years, managing research grants, conferences, training courses, overseas placements and psychiatry summer schools.
Bev enjoys juggling the many different roles she carries out across the company and is always happy to receive an enquiry about how we can help.
She enjoys being creative with ideas on how to plan your Chimp Management experience whether it is for 1:1 self-development package, a complete training programme across a corporate team or delivering a one-day workshop. Whatever your request, Bev is keen to help work with you to get the best out of your event and to ensure it all goes to plan!
She loves the fact that her work at Chimp Management is so varied and exciting and she enjoys being the link in the chain in helping others to find their path to confidence and happiness.
For fun she enjoys the great outdoors as well as her hobbies of spinning, boot camps, circuit training, running, swimming and Zumba – in short, exercise! She also loves socialising and baking cakes!
Charities & Pastoral Officer
Charities & Pastoral Officer
BSc. (Eng.), MA
Shazad joins Chimp Management from a background in commerce and charities. His professional career has seen him involved in businesses as diverse as food manufacturing, property, restaurants and food processing.
Shazad has over twenty years experience of working with young people in the youth services sector with a particular focus of young people and entrepreneurship completing a Masters in youth and community from Leeds Becket University. His undergraduate degree is in Chemical Engineering. He is a board member and chair of judges for the charity ‘Young Enterprise’.
In his spare time Shazad has a passion for post-war to current-era sports cars and can often be found at a track day somewhere up or down the country testing both the combustion and electric engine to its limits.
Graphics and Media
Graphics and Media
Cert. Graphic Design
Jeff hails from Australia where he worked in the graphic design industry for 25 years. This culminated in a 10 year-long business partnership as Technical Director for one of the top multidisciplinary design practices in Adelaide.
He has lived and worked in the UK since 2004 as assistant to Prof Steve Peters within British Cycling, the NHS, business and elite sport.
He has now been lured back into full time graphics and media, and has jointly created the visual material for the Chimp Model and Psychological Universe with Steve.
BA, PGCE, PgDip
Kimberley joined Chimp Management in March 2016 as an illustrator.
Kim graduated from Wimbledon School of Art in 2006 with a BA in Costume Design. Following on from this she completed a Postgraduate Certificate in Secondary Education at Sheffield Hallam University. Kim then taught Art, Textiles and Design technology in Secondary schools before moving into special education.
Kim has recently completed a Postgraduate Certificate and Diploma in Therapeutic Play Skills at Leeds Beckett University which enables her to currently practise as a Play Therapist in primary schools on a part-time basis.
Kim has a love of drawing; painting; printing and clay, anything creative really! In her spare time you’ll find her hunting for treasure in antique shops when she's not building dens and going on adventures with her two young boys.
Originally from Bristol, Erika moved to South Yorkshire about 8 years ago. Erika is joining the company as an apprentice and will be gaining a NVQ Level 2 in Business Administration. Erika left school with 9 GCSE’s - 3 As, 5 Bs and a C. Last year Erika attended Thomas Rotherham College and was studying A-Level Law, Psychology and Sociology. Erika later decided she wanted to pursue alternative studies and left college with a B in AS Law
In her spare time Erika enjoys being outdoors and exploring the countryside with her Jack Russell dog, 'Spud'. She enjoys going running and going to the gym. Amazingly Erika has also done a Tandem Skydive from a dizzying 15,000 feet and completed an eye-popping Bungee Jump.
Co-ordinator (Education, Health & Wellbeing)
Co-ordinator (Education, Health & Wellbeing)
Catherine came to Chimp Management in September 2014 as part of an apprenticeship scheme with Sheffield City College. Catherine's business administrative skills went from strength to strength by combining the experience of College and the workplace. After a year learning the ropes of a busy developing admin office she is now first port of call for our Education Directorate and is now our Education Coordinator. In July 2015 Catherine enrolled at The Open University and is now studying BA Hons in Business Management.
Catherine plays a huge part in developing and creating contracts whilst overseeing the channels of communication between the clients, the administration team and the mentors within the Education Directorate.
Catherine really enjoys customer contact and wishes to continue developing these skills within her day to day role.
In her spare time, Catherine enjoys going to the gym, taking part in gym classes, whilst also enjoys relaxing and cooking.
Jack initially joined the Administration team in 2014 as a Business Administration Apprentice after making a big move from his hometown of London to Sheffield. Having developed his experience in various roles within the Administration team, Jack has recently developed a penchant for Finance. As such, Jack is currently completing further study alongside his new position to obtain a qualification with the Association of Accounting Technicians (AAT) from Sheffield College.
In the role as Finance Officer, Jack is using this experience and knowledge to help with tasks such as company wide invoicing, maintenance of the accountancy software, as well as developing new ways to present the company finances to management. This has allowed for a better insight of the company’s current financial position as well as smoother payment systems.
In his spare time, Jack enjoys spending time with family and watching sports – most notably football.
BA, MSc, CIPD
Jessica joined the team in 2013 after gaining a BA (Hons) degree 2:1 in Sociology at the University of Sheffield. During her university years she had responsibilities working in a variety of voluntary sectors of the local community. She therefore found it a natural transition to join the team in an administration role, thereby continuing her interest in assisting others.
Jessica’s role as HR Advisor sees her supporting the running of the appraisal system, implementing the company policies and procedures, recruitment, and general support within the team.
Jessica is currently studying part-time for a Masters and Post Graduate Diploma in Human Resource Management at Sheffield Hallam University alongside her work at Chimp Management.
Outside of work, Jessica can often be found in the Peak District with the local walking group and enjoys both music and art.
Andy joined Chimp Management in July 2016 to take up the role of Sports Co-ordinator and also as an Assistant to Professor Peters. Originally from Sheffield, Andy has studied and worked in the USA since 2004. He graduated in 2008 from Brescia University (Kentucky, USA) with a BSc in Business Management.
In his teenage years Andy was a youth player for Rochdale Football Club and then spent 3 years at Accrington Stanley prior to moving to the US at 20.
Post graduation Andy prospered in roles as a football coach at different academic institutions in Colorado, Florida and most recently at The University of Oklahoma. A wide skillset was required in these roles as well as a flexible approach to an ever-changing environment. Andy’s main responsibilities were recruitment, video analysis and editing, event planning, coaching and management of athletes.
Away from Chimp Management Andy enjoys spending most of his time with his wife and 2 young children.
Marketing and Media Officer
Marketing and Media Officer
Josh joined Chimp Management in October 2017. He graduated in Multimedia Technology at Leeds Beckett university in 2011.
After graduating he worked for a startup business in Leeds which gave him a taste for marketing and media and has since worked self employed and for several businesses applying a broad set of skills.