Meet Alison

Alison Muir
Psychological Skills Mentor

About Alison
Alison joined our team in 2022 after running her private coaching practice for six years, following more than 25 years in the corporate sector. Since joining Chimp Management, she has worked with CEOs, directors, and senior managers from multinational organisations, as well as individuals in the health, education, and voluntary sectors.
Recognised for her calm, insightful, and motivating approach, Alison specialises in 1:1 mentoring, helping people navigate significant life and career transitions while developing a clear sense of identity and purpose.
With International Coach Federation (ICF) accredited coaching qualifications and a background in team management, Alison uses The Chimp Model and her real-world experience to support individuals in a getting the best out of themselves.
Experience
- 3 years with Chimp Management
- 30+ years of Mentoring and Coaching
- ICF Accredited Diploma in Transformational Coaching
- ICF Accredited Certificate in Group Coaching & Facilitation
- ICF Accredited Certificate in Existential Coaching
- ICF Accredited Certificate in Somatic Coaching
- Level 2 Award in First Aid for Mental Health
- Bereavement Support Foundation Course
From Alison…
Having always felt a little like I was on the outside looking in, I’ve spent my career helping individuals become the best version of themselves. I’ve experienced firsthand—and seen in others—the burden of trying to “fit in” and be the perfectly rounded individual who can turn their hand to anything. Over time, I’ve come to believe that true success (however one defines it) comes from being authentic, which is why much of my work focuses on values.
Working in supply chain functions within several food and drink manufacturing companies taught me that things rarely go exactly as planned. There will always be competing priorities, limited control over circumstances, and unexpected challenges to navigate. This is also true in life, and I feel incredibly privileged to help others develop resilience through better mind management.

Nominated Charity
Promise Works supports vulnerable children and young people who have experienced trauma or hardship. Offering mentoring, coaching, and advocacy services, it helps them overcome challenges and achieve their full potential.